This market research report presents Private Equity funds that are active in Indian markets as of 2025, and have an AUM of 250 million or more. This list includes both domestic and global private equity funds. While comprehensive, this is not an exhaustive list. 

This report might benefit product and service providers to the Investment Management industry, Consultants and Investment Bankers, and job seekers aspiring to break into one of the most coveted, competitive and high paying industries globally.

We’ve all been there. You open your phone “just to check one thing” and—boom—you’re 72 minutes deep into scrolling reels. Somewhere between a cute puppy video and a billionaire success story, you forget what you came for. And then it hits you—*the guilt*. Work is pending, chores are waiting, and your brain feels… fried.

Reels and short videos are incredible sources of information and entertainment. But here’s the tricky question—is our brain really equipped for this kind of content?

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1. Emotional Whiplash is Real

Your brain is the most powerful thing God gifted you. It’s built to process one emotion at a time. You can’t laugh and cry at the same moment, right? But reels force your brain into emotional gymnastics:

• 0:02 – Delicious biryani (hungry!)
• 0:05 – Horrifying accident (sad!)
• 0:08 – 19-year-old becomes a billionaire (competitive!)
• 0:12 – Poor man searching for food (grateful… or guilty?)

Within seconds, you’ve felt 10 different things. That’s not multitasking—it’s emotional chaos. Over time, this dulls your ability to feel any emotion deeply.

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2. The Trap is Invisible

No one says, “I’m going to watch reels for the next 3 hours.” The scary part? You don’t even realize when you’ve been sucked in. Your brain stops being in charge—you’re just swiping.

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3. Post-Scroll Blues

Ever felt low, restless, or oddly sad after long scrolling? That’s your brain struggling after rapid-fire emotional switches. And since it happens repeatedly, it’s no longer “just a bad day.” It’s rewiring your mood patterns.

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4. Reality Gets Distorted

The internet has millions of “experts”—teachers without degrees, traders without licenses, astrologers predicting your breakfast. A little knowledge used to be dangerous. Now, *abundant unverified knowledge* is even worse. People buy impulsively, compare endlessly, and believe things far from reality.

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5. It’s for Everyone… and That’s a Problem

A 2-year-old and a 60-year-old consuming the same unfiltered feed? Hazardous. What’s healthy for one mind might be harmful for another. And many of us don’t even follow what we “learn” online in real life—we just keep scrolling.

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So, What’s the Fix?

I’m not against reels. They’re amazing for quick learning and staying updated. But consumption should be intentional. Set a personal limit—maybe 15 to 30 minutes a day. Watch, enjoy, learn… then *log off and live*.

Because at the end of the day, your brain is too valuable to be a slot machine for random content.

Remember: You own your phone. Don’t let your phone own you.

India has always been that “save every rupee” kinda country. But not anymore. We’re slowly turning into a spending economy—and social media has a lot to do with it.

From the latest iPhones to Bali trips, there’s a crazy rise in demand for stuff that makes life look luxe. And let’s be real—social media platforms have made showing off a lifestyle. That quick dopamine rush from likes? Addictive.

Now, it’s cool to level up your lifestyle. But here’s the flip side: we’re spending way beyond our means. EMIs and loans have become the go-to move. Why save for 6 months when you can just “Buy Now, Pay Later,” right?

Banks and fintech apps have made borrowing super easy, and loan numbers in India are breaking records. But how much of this is for what we truly need, and how much is just to keep up with what’s trending online?

The pressure to have that “Instagram-worthy life” is real. New phone? Check. Designer fit? Check. Europe trip on EMI? Double check. But behind the reels, many are getting trapped in debt.

So, big question: Are we actually getting richer as a country, or just better at looking rich?