India has always been that “save every rupee” kinda country. But not anymore. We’re slowly turning into a spending economy—and social media has a lot to do with it.

From the latest iPhones to Bali trips, there’s a crazy rise in demand for stuff that makes life look luxe. And let’s be real—social media platforms have made showing off a lifestyle. That quick dopamine rush from likes? Addictive.

Now, it’s cool to level up your lifestyle. But here’s the flip side: we’re spending way beyond our means. EMIs and loans have become the go-to move. Why save for 6 months when you can just “Buy Now, Pay Later,” right?

Banks and fintech apps have made borrowing super easy, and loan numbers in India are breaking records. But how much of this is for what we truly need, and how much is just to keep up with what’s trending online?

The pressure to have that “Instagram-worthy life” is real. New phone? Check. Designer fit? Check. Europe trip on EMI? Double check. But behind the reels, many are getting trapped in debt.

So, big question: Are we actually getting richer as a country, or just better at looking rich?